From Numbers to Nods: Mastering the Art of Human Touch in B2B Marketing

An Coppens

From Numbers to Nods: Mastering the Art of Human Touch in B2B Marketing

In the world of B2B marketing, it’s easy to forget that behind every business transaction, there’s a human making decisions. It’s not just about the exchange between businesses but about connecting with the people within them. And what better way to tap into the human psyche than through the universal love for quizzes? Social and fun quizzes not only engage but also remind us of the joy of learning and sharing in a light-hearted manner. With insights from neuroscience and the science of human motivation, let’s explore why incorporating social quizzes into your marketing strategy can be both beneficial and delightful.

The Joy of Curiosity

Curiosity isn’t just a human trait; it’s a journey of discovery and joy. Neuroscience shows us that when we’re curious, our brains light up with anticipation, releasing dopamine—the feel-good neurotransmitter. This means when your quiz catches someone’s eye, you’re not just engaging them; you’re actually making their day a bit brighter.

The Motivation Behind the Fun

Why do we love quizzes? They speak to our intrinsic needs for autonomy, competence, and relatedness. Quizzes offer a unique way to satisfy these needs, making us feel connected and smart, all while having the autonomy to participate at our leisure. They’re not just engaging; they’re fulfilling on a deeper level.

Trust Through Laughter and Learning

Building trust in B2B doesn’t have to be all serious business talks. Fun quizzes can break the ice and build rapport in ways traditional marketing can’t. They offer a glimpse into your brand’s personality, showing that you value joy and engagement. This approach can turn potential clients into loyal fans, as they come to know, like, and trust your brand through shared laughter and learning.

Colleagues discussing work while standing in the office using a tablet.

Seasonal and Event-Driven Quizzes

Humans are seasonal creatures, and our interests ebb and flow with the calendar. Capitalizing on this, B2B marketers can create quizzes around events and times of the year that naturally appeal to everyone. Imagine a quiz during the festive season asking, “Which Holiday Marketing Strategy Are You?” or a summer-themed quiz, “What’s Your Marketing Superpower for the Summer Surge?” These timely quizzes not only capitalize on seasonal moods but also provide a refreshing break from the norm.

A Special Invitation: The Valentine’s Day Quiz

In the spirit of practicing what we preach, we at Playerence are thrilled to invite you to our Valentine’s Day Quiz! It’s a fun way to explore which marketing strategies you love, with a sweet twist. Participate before the 18th of February, and you could win a box of chocolates or a bunch of flowers to celebrate the season of love. And don’t worry, if you miss the cutoff, the quiz remains open for fun. It’s our way of adding a little joy and curiosity to your day.

Play With Us

Come Play With Us

We believe in the power of quizzes to bring people together, spark joy, and foster connections. Whether it’s Valentine’s Day or any day, remember that at the heart of every business interaction, there’s a human being looking for engagement, understanding, and maybe even a bit of fun. So, why not give our Valentine’s Day Quiz a go? It’s a small reminder that in the world of B2B, the human touch goes a long way. Let’s celebrate the people behind the purchases and make marketing a delightful experience for everyone.

The window to win prizes expired on the 18th of February and the box of chocolates has been claimed. But we turned the quiz back on just for the random fun of it. Click below to play our Valentine’s Day Quiz now! Let’s make marketing personal, engaging, and, most importantly, human.

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