Gamification in marketing offers a fun and interactive way to engage potential customers. I have seen firsthand how elements such as countdown timers, music, and scoring systems can create urgency and excitement. This article explains the basics of gamification within marketing campaigns, with a particular focus on gamified quiz marketing -especially when powered by platforms…
A Strategic Tool for Modern Marketing Many marketers still think of quizzes as just a fun distraction. However, interactive quizzes are among the most effective tools for customer engagement, lead generation, and brand awareness. I’ve seen first-hand how businesses across retail, manufacturing, services, and e-commerce use quizzes to capture high-intent leads while fostering genuine connections…
Low engagement rates with marketing campaigns can be challenging to overcome. Many marketing managers, like Maya, encounter difficulties with traditional tactics such as blogs, emails, webinars and whitepapers. I have closely observed these challenges over time and believe that taking a structured and informed approach can truly reverse the trend. In this article, I share…
Proven Strategies to Boost Engagement in a Competitive Digital Landscape With consumers facing a constant flood of ads, notifications, and content, capturing their attention is more challenging than ever. For marketing managers—especially those in industries with advertising restrictions like pharmaceuticals and alcoholic beverages—finding innovative ways to engage customers without direct promotions is crucial. One highly…
The Advent calendar has evolved from a simple 19th-century German custom into a global phenomenon that embodies the spirit of Christmas anticipation. From chalk marks on walls to luxury calendars filled with beauty products, this tradition is both a cherished part of holiday celebrations and a powerful marketing tool. Let’s delve into the history, cultural…