image of business person to accompany blog article on hwy quizzes are not just fun but also serious business

Quizzes Are Just For Fun, Not For Serious Marketing

A Strategic Tool for Modern Marketing   Many marketers still think of quizzes as just a fun distraction. However, interactive quizzes are among the most effective tools for customer engagement, lead generation, and brand awareness. I’ve seen first-hand how businesses across retail, manufacturing, services, and e-commerce use quizzes to capture high-intent leads while fostering genuine connections…