Transform Customer Engagement with Gamified Quizzes:
Playerence is the ultimate tool for creating engaging, lead-generating quizzes tailored to your brand’s needs. From enhancing brand awareness to driving conversions, our platform empowers businesses to connect with their audiences in a fun, interactive way. Whether you’re in retail, events, or digital marketing, our customisable quizzes provide an innovative solution to meet your marketing goals.
Our clients use Playerence for:
Social Media Engagement
Boost your social game with Playerence! Craft compelling campaigns and quizzes that captivate and inspire sharing. When content is this fun, it naturally travels far and wide, reaching beyond just your direct followers. With Playerence, your campaign doesn’t just engage—it resonates! Let’s make your social media truly sociable!
Client results:
Popular Equestrian Brand
An equestrian-focused brand leveraged Playerence at both events and online through their social media. By integrating quizzes with exclusive prizes, they saw 16,000 quiz plays and a 66% registration rate, successfully driving engagement across key channels like Instagram. This approach not only boosted customer interaction but also strengthened brand loyalty.
A Leading Beverage Brand (Food & Drink Industry)
To promote its digital inspiration magazine, this well-known drinks company used Playerence to create engaging quizzes centered on food and drink pairings. By launching visually compelling and informative quizzes, they gained nearly 2,000 new leads within a short period. The quizzes were shared extensively on social media, ensuring viral success and higher brand visibility.
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Customer Loyalty
Unleash the charm of Playerence and watch your customer loyalty soar! With quizzes and competitions, they’re not just games—they’re your secret tools to keep customers enthralled. Whether it’s through your website, loyalty program, or the latest newsletter, sprinkle a dash of playful engagement. After all, we don’t just build customers; we craft lasting relationships with a sprinkle of fun!
Client Results:
National Rail Service (Loyalty Program Recruitment)
A national rail company used Playerence’s quiz tool to enhance engagement at events, such as career fairs, as part of their drive to recruit new members for their loyalty program. At a recent event, the company offered participants a fun quiz accessible via a QR code. Prizes, including train tickets and other rewards, created buzz around the event.
During this campaign, 90–95% of attendees scanned the QR code, with over 1,500 games played and 300 new participants signing up for the loyalty program. This approach not only increased sign-ups but also reinforced customer loyalty by offering engaging experiences and valuable rewards.
Leading Nordic retailer (customer loyalty and partner promotion)
A leading retailer uses Playerence to strengthen its customer loyalty with regular competitions for members to earn rewards either convertible into loyalty points or partner promotions. They use quizzes as a way to gather customer feedback about their events in-store and educate about their services. Their conversion rates average around 75-80% which is among the highest we have seen on the platform. They clearly showcase what knowing your customer is all about.
Events/Exhibitions
Turn heads and spark curiosity at your next event with Playerence! Why just stand out when you can be the talk of the exhibition? Use our platform to add a playful twist, breaking the ice and gathering leads with a splash of entertainment. Because who said business can’t be a bit of fun?
Client results:
Innovative Construction Firm (Trade Fair Activation)
At a major industry trade fair, a top plumbing and building equipment supplier used Playerence to stand out from competitors. Visitors to their stand participated in a product-related quiz, earning valuable prizes. With nearly 700 participants at the event, the firm collected countless leads and created a buzz with their leaderboard and prize incentives. This success led them to invest in an annual license, integrating quizzes into their broader marketing and sales strategies.
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Lead Generation
Unleash a digital marketing fiesta with Playerence! Design campaigns and contests that are more than just clicks—they’re memorable experiences. And here’s the fun part: with our platform’s allure, a fantastic 40% of those visits waltz right into becoming sizzling leads. Ready to make some digital marketing magic?
Client results:
Retail Shopping Centre (Customer Engagement & Data Collection)
A prominent shopping centre used a beauty-focused quiz to engage shoppers in-store and online. With 17,000 plays and nearly 1,000 unique participants, they collected 531 leads for targeted marketing. Their follow-up campaigns further boosted foot traffic and sales.
Premium Skincare Brand (Christmas calendar lead)
A top skincare retailer sought to enhance customer loyalty and deepen engagement with its fanbase by launching a quiz centered around its exclusive Advent calendar. This highly anticipated product sold out within hours, but the brand used Playerence to offer five additional calendars as prizes for quiz participants. The quiz featured questions crafted by their in-house skin experts, encouraging participants to test their skincare knowledge.
In just one week, the quiz attracted over 135,000 plays, with 20,000 unique participants engaging multiple times. By the end of the campaign, the brand collected 6,500 new email addresses and gained 2,000 newsletter subscribers. This boosted their marketing list and strengthened their customer loyalty program, as participants were eager to stay connected with the brand for future offers and exclusive content.
Our customers tell us, they love Playerence because:
The quiz editor is easy to use, their quizzes can be fully designed according to their brand guidelines, they get rich data as a result of their quiz campaigns and most of all their clients love the quizzes. 🙂
We’re extremely pleased with the members’ response to this quiz. Given that it’s the first time we’d done this, I believe there is considerable potential for even greater participation in future quizzes.
– Anton Nyman, Head of Strategic Partnerships, Coop Sweden
Why Choose Playerence?
- Lead Generation: Capture valuable data with interactive quizzes that draw in your audience and prompt action.
- Engagement: Boost user interaction through gamified experiences that keep customers coming back.
- Brand Awareness: Position your brand as dynamic and engaging, standing out from competitors with memorable interactions.
- Conversion Optimisation: From collecting email addresses to driving sign-ups, Playerence helps convert quiz-takers into loyal customers.
