Real Results: How Brands Use Playerence to Drive Engagement

From retail to finance, events to e-commerce—brands use Playerence quizzes to boost engagement, capture leads, and drive real business outcomes. Here’s a snapshot of what’s possible for companies large and small

content marketing with Playerence.com
creative ideas for quizzes in q1 of 2024, Top 20 Quiz Ideas to Boost Your Lead and Client Engagement in Q1

🎯 Lead Generation & Conversion

+2,000 Leads from Product Discovery Quizzes
A premium food & drink brand launched three themed quizzes on pairings and regional products. With strategic promotion, they collected thousands of new emails and boosted interest in their digital content hub.


78% Registered, 37% Clicked CTA in Gaming Promo
An entertainment brand used a timed image quiz to highlight new products. Most players signed up, and over a third clicked through to claim a welcome offer—making it their most efficient traffic-driving campaign of the quarter.

🛍️ Retail & E-commerce Engagement


135,000 Plays, 6,500 Leads in One Week
A skincare brand created a quiz campaign around a seasonal product line. With help from social and influencer marketing, they hit record engagement and captured thousands of new contacts in days.

article about measuring customer loyalty with quiz answers, image of lady
connecting digital and physical with Playerence, photo linked to blog post about brand awareness and loyalty

🧲 Event Activation & Experiential

1 in 20 Visitors Engaged at Industry Expo
A green tech exhibitor stood out at a busy trade show with a QR-powered quiz. Over 500 attendees took part, 35% opted in to be contacted—creating a strong follow-up list from just three days.


150 Leads/Day at a Student Fair
A public transport provider used a branded quiz in a physical pop-up space. Nearly all visitors scanned the code, played the game, and many converted into loyalty program members on the spot.

🏬 In-Store & Retail Centre Campaigns

24,000 Plays, 800+ Leads from Seasonal Quizzes
A shopping centre ran four themed campaigns across the year—from Halloween to holiday season. Collaborating with in-house retailers, they engaged shoppers and captured new leads for joint marketing.

5,000+ Leads in 2 Weeks via Social & On-Site Push
A furniture retailer promoted a supplier competition with high-value prizes. Over 12,000 people played and many shared—leading to a viral spread and one of their best-performing digital activations.

article about linking digital marketing to in real life shopping experiences from https://www.playerence.com
quiz funnels are here to stay as a cost effective way to connect with your audience

đź’ˇ Education & Personalisation

86% Clicked Through for Personalised Advice
A financial services company launched a personality quiz to segment users by behaviour. Most players clicked through to tailored advice, driving meaningful visits and positioning the brand as a trusted advisor.


66% Registered in Fashion Quiz Campaign
A niche apparel brand used multilingual quizzes to launch collections on social media and at live events. One festive campaign hit 16,000 plays with an impressive two-thirds of players opting in.