What happens to 85,000 people the day after the election Sweden voted on 13 September. Two of our clients ran quizzes into that election, and both did well. One part ran a television-marketed personality type quiz campaign from June to polling day. 95,000 plays by 85,000 unique players, alongside several smaller quizzes asking voters about…
This summer we moved every part of Playerence onto European infrastructure. Not mostly. Not the database but not the email. All of it. I want to be straight about why, because the usual version of this announcement is a compliance story, and that is not my reason. It is part of it, but it is…
In short: a quiz that gets finished but doesn’t fill your pipeline almost never has a quiz problem — it has a funnel problem. The leak lives in the three joins around the quiz: capture, segmentation, and follow-up. Fix those and the same quiz can double its reply rate, with no extra traffic. The quiz is…
If your day is a blur of “just one more task” tabs, manual list uploads, and copy-paste follow-ups, here’s the good news: you can build a lead engine that runs while you sleep. An automated quiz funnel tailored for a small business gives you three wins at once — it attracts the right visitors, converts them into…
More traffic isn’t the problem. The wrong traffic is. If your team is drowning in sign-ups that never reply, book, or buy, your lead magnet is pulling in the curious instead of the committed. Personality-style quizzes fix that. They help people self-identify while giving you the segmentation signals to route only the right prospects forward….
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