More traffic isn’t the problem. The wrong traffic is. If your team is drowning in sign-ups that never reply, book, or buy, your lead magnet is pulling in the curious instead of the committed. Personality-style quizzes fix that. They help people self-identify while giving you the segmentation signals to route only the right prospects forward….
Dagen, Sweden’s largest Christian newspaper, used a personality-style election quiz to help readers navigate the Church of Sweden vote. The quiz was played 173,000 times by 138,000 people, with many confirmed voters among takers. SEO led discovery; Playerence handled the election-day spike.
From Curiosity to Conversion: Advanced Quiz Funnel Tactics for 2025 If you’re already using quizzes to capture attention but want more qualified pipeline and clearer ROI, this playbook is for you. Below you’ll find an advanced quiz funnel strategy that moves beyond “5 quiz types” and into optimisation loops, progressive profiling, and retargeting flows that turn first-click curiosity into…
Feeling stuck on “more traffic” but not more results? Take our 60-second marketing style quiz to reveal the funnel that fits your goals — and get a one-page playbook with your next best move. Quick, practical, and a bit addictive. Book a demo.
Turn scrollers into subscribers with a 5-question quiz. See a real-world flow, copy and layout that can triple email opt-ins and lift your quiz conversion rate.