With many of our customers in the world of retail, I understand the constant challenge of drawing customers into physical stores and guiding them to online shops. Marketing often sits at the heart of this effort, providing essential support for retail business owners primarily focused on operations. In this bustling environment, inventive content that lures…
Celebrating International Women’s Day with Educational Quizzes International Women’s Day presents an opportune moment for brands to align themselves with the values of gender equality, empowerment, and recognition of women’s achievements. Educational quizzes can play a significant role in this context by: The Playerence platform, with its ability to create customised, engaging quizzes, becomes an…
Time flies when you’re fully engaged, and as we navigate through Q1, it’s crucial to keep the momentum going. Engagement thrives on consistency, and with today’s digital landscape requiring around 36 interactions to secure a customer’s commitment, maintaining connection has never been more important. Below, we present an array of creative quiz ideas to captivate…
From Numbers to Nods: Mastering the Art of Human Touch in B2B Marketing In the world of B2B marketing, it’s easy to forget that behind every business transaction, there’s a human making decisions. It’s not just about the exchange between businesses but about connecting with the people within them. And what better way to tap…
In the whirlwind of digital marketing strategies, quiz funnels have emerged as a powerful tool to engage audiences and personalise marketing efforts. At their core, quiz funnels leverage interactive content to lead potential customers through a series of questions, ultimately guiding them to a product or service. Cognitive behavioural therapy (CBT), a psychological intervention technique,…