From Numbers to Nods: Mastering the Art of Human Touch in B2B Marketing In the world of B2B marketing, it’s easy to forget that behind every business transaction, there’s a human making decisions. It’s not just about the exchange between businesses but about connecting with the people within them. And what better way to tap…
In the whirlwind of digital marketing strategies, quiz funnels have emerged as a powerful tool to engage audiences and personalise marketing efforts. At their core, quiz funnels leverage interactive content to lead potential customers through a series of questions, ultimately guiding them to a product or service. Cognitive behavioural therapy (CBT), a psychological intervention technique,…
I understand the challenges you face in the B2B space when it comes to content marketing. Engaging clients and standing out in a crowded digital landscape requires finesse and innovative strategies. Here’s where a well-integrated quiz can serve as a game changer. Typically, B2B content strives to be informative and value-laden, but that’s not enough….
Have you ever wondered if a simple quiz can revolutionise the way you interact with your audience? Guess what? They can. In recent years, quiz marketing has seen a surge in popularity, so much so that it’s become a staple in the arsenal of savvy digital marketers. But this isn’t just about creating a fun…
Last-minute Christmas campaigns can still be fun and engaging for your audience and a great trial of the Playerence platform