What is gamification in marketing

What is gamification in marketing

ByAn Coppens Reading Time: 10 minutes

Gamification in marketing offers a fun and interactive way to engage potential customers. I have seen firsthand how elements such as countdown timers, music, and scoring systems can create urgency and excitement. This article explains the basics of gamification within marketing campaigns, with a particular focus on gamified quiz marketing -especially when powered by platforms…

image of business person to accompany blog article on hwy quizzes are not just fun but also serious business

Quizzes Are Just For Fun, Not For Serious Marketing

ByAn Coppens Reading Time: 4 minutes

A Strategic Tool for Modern Marketing   Many marketers still think of quizzes as just a fun distraction. However, interactive quizzes are among the most effective tools for customer engagement, lead generation, and brand awareness. I’ve seen first-hand how businesses across retail, manufacturing, services, and e-commerce use quizzes to capture high-intent leads while fostering genuine connections…