As a marketing executive, you are always striving for better conversions and brand engagement. We believe that there are several factors that can make or break a lead generation quiz.
Here are some of the most important ones to consider:
1. Relevance: A successful lead generation quiz needs to be relevant to your target audience. It should address their pain points and challenges, and offer insights and solutions that they are looking for.
2. Clarity: The quiz questions should be clear and easy to understand, and the answers should be straightforward. Avoid using industry jargon or technical terms that your audience may not be familiar with.
3. Engagement: The quiz should be engaging and interactive, with fun and interesting questions that keep the user’s attention. Incorporating visual elements, such as images or videos, can also make the quiz more engaging. For example the gamification on Playerence.
4. Incentives: Offering incentives, such as a prize or a free resource, can encourage users to complete the quiz and provide their contact information. Who doesn’t like some rewards like loyalty points, prizes, coupons, etc?
5. Mobile optimization: With an increasing number of users accessing content on mobile devices, it’s important that your quiz is optimized for mobile. The quiz should be easily accessible and user-friendly on both desktop and mobile devices.
6. Integration: The quiz should be integrated with your overall marketing strategy, and seamlessly lead users to the next step in the customer journey, whether that’s signing up for a newsletter or scheduling a consultation.
Subscribe to Playerence or book a demo and make quizzes work for your brand too.