cohort leaderboards

Gamification in Marketing

Leaderboards & Competition: Driving Repeat Engagement
ByAn Coppens 3 September 20252 September 2025 Reading Time: 9 minutes

Used well, leaderboards turn one-off plays into repeat visits. This guide shows how to design inclusive, fair competitions—weekly/cohort boards, multi-quiz rounds, flexible scoring, attempt caps and anti-cheat—so your gamified campaigns lift loyalty and first-party data without creating a winner-takes-all experience.

Read More Leaderboards & Competition: Driving Repeat Engagement

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