engaged customer having fun

The Neuroscience Of Engagement: Why Gamified Quizzes Outperform Traditional CTAs

Gamified quizzes have made a big splash across landing pages and marketing campaigns, leaving oldschool calls to action in the dust. As someone who has spent a good chunk of time shaping digital campaigns, I’ve noticed how interactive experiences grab attention, hold it, and actually turn curious visitors into leads or customers. To understand why…