gamified campaigns

Gamification in Marketing

Leaderboards & Competition: Driving Repeat Engagement
ByAn Coppens 3 September 20252 September 2025 Reading Time: 9 minutes

Used well, leaderboards turn one-off plays into repeat visits. This guide shows how to design inclusive, fair competitions—weekly/cohort boards, multi-quiz rounds, flexible scoring, attempt caps and anti-cheat—so your gamified campaigns lift loyalty and first-party data without creating a winner-takes-all experience.

Read More Leaderboards & Competition: Driving Repeat Engagement

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img.kb-inline-image,.wp-block-kadence-advancedheading.kt-adv-headingblock-73_216aa0-3b[data-kb-block="kb-adv-headingblock-73_216aa0-3b"] img.kb-inline-image{width:150px;vertical-align:baseline}.gdpr_messagebar_detail .category-group .category-item .description-container .group-toggle .checkbox input:checked+label,.gdpr_messagebar_detail .category-group .category-item .inner-description-container .group-toggle .checkbox input:checked+label,.gdpr_messagebar_detail .category-group .toggle-group .checkbox input:checked+label{background:#ff6c2f!important}

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