Understanding Customer Loyalty: Are Your Customers Truly Loyal or Just Conveniently Committed?
An Coppens
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Distinguishing between customer loyalty and convenience loyalty is important for both b2c and b2b brands and retailers, but how do you know the difference? this article gives some hints
Building Brand Awareness and Customer Loyalty
An Coppens
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Build brand awareness and loyalty through multiple touch points in your customer journey, bridging digital and physical experiences
Brand Engagement: Serving The Right Mix Of Updates And Relevance
An Coppens
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Imagine you’re my favourite coffee shop. You know the one I visit every morning for my daily caffeine fix. Your updates are like that first sip of coffee: invigorating and ... Read more
Beauty, Quizzes, and Prizes: A Shopping Centre’s Formula for Success
An Coppens
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Find out how shopping centres are using gamification to deepen consumer engagement. Learn how targeted quiz campaigns can increase foot traffic and build stronger brand connections.
April Awakening: Top 10 Quizzes to Springboard Customer Engagement
An Coppens
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April, with its promise of renewal and growth, presents a unique opportunity for brands to connect with their audience through the power of interactive and gamified quizzes. As the landscape ... Read more
