Small business owner outside her store

How Local Shops Are Snatching Customers from Retail Giants with Interactive Quizzes

ByAn Coppens Reading Time: 11 minutes

Small businesses across Europe are discovering a powerful secret weapon that’s turning the tables and winning customers’ hearts and wallets—interactive marketing quizzes. It was a typical Thursday afternoon when Marie Laurent, owner of a modest home décor boutique in Lyon, noticed something unusual. Her shop was bustling with customers, many clutching their phones displaying results…

Quiz marketing for small businesses

Quiz marketing for small businesses

ByAn Coppens Reading Time: 6 minutes

Small business owners often wear many hats and are always on the lookout for creative, time-saving methods to attract new customers. Quiz marketing is one such option that may seem intimidating at first, but it provides a creative alternative to traditional lead magnets. A well-crafted quiz generates interest, collects market insights, and increases engagement in…