Built in Europe · GDPR-native · Ready for December
Your physical advent calendar goes dark on the 25th. Its digital twin doesn’t.
We build gamified digital advent calendars on Playerence. The same 24-day countdown your customers love, online, that captures a contact at nearly every door and keeps them coming back all December. It doesn’t replace your physical calendar. It finally tells you who opened it.
The problem
You spend real money and real care on a beautiful physical advent calendar. Then on the 25th it’s over, and you never find out who engaged, what they liked, or how to reach them again. All that festive goodwill, and not a single contact to show for it.
The idea: a digital twin
A digital advent calendar that mirrors your physical one. Twenty-four doors, daily reveals, prizes and offers, gamified so people actually play. Every door is a chance to capture a contact and learn something about your audience. Additive, not a replacement. Your paper calendar keeps its magic; the digital one does the work paper can’t.
Here is one running live. Open a door and play it, the same way your audience would.
The proof
Real festive campaigns. Client names retired, results real.
- A Swedish shopping centre ran a digital advent calendar over the festive weeks and gathered hundreds of leads, alongside a beauty quiz that pulled 500 more.
- A skincare retailer, whose physical advent calendar sold out, ran a companion advent quiz and collected over 6,000 email sign-ups in a single week.
- Across Playerence, players spend around eight minutes engaging, and roughly 45% leave their details.
How it works
- We build it to your brand on Playerence: your calendar, your prizes, your look.
- You run it in December across your site and socials.
- You keep the data and the relationships. Every player who left their details, ready for the New Year.
Choose your level
- Done for you, €1497. We design and build the whole thing, you press go.
- For agencies and print houses. Sell the digital twin to your own clients under your own brand, on trade pricing.
Partner programme
If you already produce a physical advent calendar for a client, the digital twin attaches to a relationship and a budget that exist. We build it under your brand, you keep the client and the invoice, and the work carries no production cost on your side.
Trade pricing starts at two builds a season. Slots are booked and paid in advance, which is how we protect December capacity for everyone who has committed. Tell us roughly how many calendars you expect and we will send the partner rate.
The catch: timing
To run in December, it has to be built now. We’re taking a limited number of festive builds this season, first come first served. Fixed price €1497 (excl. Moms).