Small business owner outside her store

How Local Shops Are Snatching Customers from Retail Giants with Interactive Quizzes

ByAn Coppens Reading Time: 11 minutes

Small businesses across Europe are discovering a powerful secret weapon that’s turning the tables and winning customers’ hearts and wallets—interactive marketing quizzes. It was a typical Thursday afternoon when Marie Laurent, owner of a modest home décor boutique in Lyon, noticed something unusual. Her shop was bustling with customers, many clutching their phones displaying results…

High quality leads with https://www.playerence.com what is not to like?
|

Engagement Pain Points In B2B Quiz Strategies

ByAn Coppens Reading Time: 3 minutes

B2B quiz strategies are an integral part of the marketing landscape, especially within the retail and consumer goods sectors. Whether it’s to generate leads, educate potential customers, or boost brand awareness, quizzes can be a powerful tool. However, many marketing managers struggle with the unique challenges that come with engaging a B2B audience. Engaging a…