Brand Engagement: Serving The Right Mix Of Updates And Relevance
Imagine youโre my favourite coffee shop. You know the one I visit every morning for my daily caffeine fix. Your updates are like that first sip of coffee: invigorating and expected. Just as I wouldnโt want a coffee thatโs too weak or too strong, I donโt want communications that are too sparse or too frequentโฆ.