What happens to 85,000 people the day after the election Sweden voted on 13 September. Two of our clients ran quizzes into that election, and both did well. One part ran a television-marketed personality type quiz campaign from June to polling day. 95,000 plays by 85,000 unique players, alongside several smaller quizzes asking voters about…
Dagen, Sweden’s largest Christian newspaper, used a personality-style election quiz to help readers navigate the Church of Sweden vote. The quiz was played 173,000 times by 138,000 people, with many confirmed voters among takers. SEO led discovery; Playerence handled the election-day spike.
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